Web Experience Management with SDL Tridion

The web content management market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized.

Web Content Management (WCM) software platforms initially emerged to ease the process of maintaining a larger-scale Web presence. But as web site visitors expect an increased personalization and interaction on the Web, organizations must respond by deploying  a greater, richer, more engaging Web experience.  Web Experience Management (WEM) has emerged as a broader set of capabilities built on the WCM foundation to help them achieve precisely that.

SDL Tridion has been the leading WCM platform for years, and their latest versions have really moved into the field of Web Experience Management. Their leadership was recently confirmed by Forrester Research, Inc. which named SDL Tridion a Leader in "The Forrester Wave™: Web Content Management for Online Customer Experience, Q3 2011”

During this MINI seminar, you will get an overview of the latest SDL Tridion platform and some demonstrations of the WEM capabilities they can offer.