Amplexor includes Adobe Web Experience Management solution in its product range

Leuven, 26 May 2011 - Content Management specialist Amplexor has entered into an alliance with Adobe Systems Benelux for the implementation of CQ5 from Adobe in Belgium. This solution enables companies to use new mobile devices and social networking communities for increasing brand loyalty and marketing scope, as well as improving conversion of today’s digital consumer.

First project in financial sector

“Adobe CQ5 is very flexible and user-friendly, and above all, extremely suitable for multi-channel and mobile web applications, which is a route that more and more companies want to take”, says Lode Vandermeulen, Sales Manager at Amplexor. “We are pleased to have been able to add Adobe CQ5 to our portfolio. We have just started our first major implementation project with this product, in the financial sector.”

Strict selection

Adobe CQ5 is based on the Java programming language and uses open standards. Amplexor was already familiar with a number of the standards used. After a test phase for its own developers, it was decided to apply for an Adobe partnership. During the thorough selection procedure, Amplexor had to produce a number of relevant references and testimonials. Finally, Adobe confirmed the partnership with the Heverlee-based company.

The right expertise

Kris Cole, Managing Director Adobe Systems Benelux, is happy with the Amplexor alliance: “We aim for companies that offer Adobe CQ5 to offer added value when marketing the product. That is definitely the case with Amplexor. They have tremendous expertise in the field of web experience management, and are ideally placed to continue developing in this field.”